Nine patterns that derail founders quietly. Spot them in yourself before they compound.
- Building before talking to customers
- Hiring for titles rather than the work
- Trying to do everything yourself past 10 employees
- Not firing fast enough
- Chasing trends instead of depth
- Reading about entrepreneurship more than practising it
- Seeking validation instead of feedback
- Optimising for survival too long; should be optimising for growth
- Neglecting your health until it demands attention
Nine patterns. Most founders do at least three. Awareness is the first fix; sustained correction is the second.
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