5 Things to Know Before Starting Your Own Business

Five things most first-time founders wish they'd known.

  1. It's harder than you think. The first two years are mostly grind.
  2. Most businesses fail. Yours might; that's fine — you can start again.
  3. Your co-founder choice matters as much as your product choice.
  4. You'll need 2-3× the runway you initially planned.
  5. Success requires 5-10 years of consistency; overnight success is selection bias.

Five truths. None disqualifying, all worth accepting before you commit.

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